About us

Co- Founders

Coach Michele

Coach Rob

Administrative Team

Michelle

Chessica

Coming
Soon

VIP Instructors

Kenyatta Collins

Nikia Alexander

Danielle Bunikis

Pamela Ellis

Terramani Collier

Shaniece Brown

Tonya James

Loudermir Aime

Coach Michele

I chose to enter the Home Care industry in 2013 after going through a life-changing event that challenged me to find and pursue my life’s mission. I have always been a firm believer that we are all on this Earth for a reason – that every one of us has a special calling on our lives.

Unfortunately, until then, my life had been so busy to the point where I did not have time to listen to my soul. I have always known that the soul is where the truth about our true selves lies, so I went on a soul searching mission.

I realized I had a soft spot for elderly people. In short, I identified a true love for the elderly and Voilà! Just like that, I had discovered my passion – my life’s mission – Senior Care!!!

I felt that I wanted to offer these individuals the best of me and since most had already expressed a desire to age gracefully in the comfort of their homes, I, together with my husband Robert, decided to fulfill our hearts desires. And that is how Astin Home Care was born.

Fast forward to 2020, Astin Home Care is a thriving agency serving families all over Georgia.

My passion for helping others has led me to assist budding “HomeCarePreneurs”(Home Care Coaching Clients) enter and thrive in the private duty non-medical home care industry. The desire to serve others has elevated me as an international home care consultant with consulting clients across the United States and in 5 other Countries. Michele Lee Ellis Consulting, LLC has become a leading consultancy firm in the private duty home care industry.

My YouTube Channel (Coach Michele) has given me the platform to teach, train, consult and coach individuals on how to successfully start, grow and maintain compliance with their local, State, and Federal Government guidelines.

Michele  Ellis-Williams has inspired so many entrepreneurs, moms, and single women with dreams of success over her many years as a home care start-up coach, CEO, and mother. Building her companies with hard work and determination, she is the epitome of perseverance; never giving up until her goals are met. She is a proud military mother, entrepreneur, author, business coach, and mentor.​

She survived domestic abuse, homelessness and raised her children to have the drive to never let circumstances stand in the way of becoming their best self both personally and professionally. With every Business Consultant coaching session, Michele uses her background to relate better with hundreds of women and men. 

If you dream of setting up profitable financial sources for yourself or for your family, then a lot of planning has to be taken. But for most entrepreneurs or would-be entrepreneurs, who have started a small business and are stuck. She has successfully operated multiple franchises and efficiently running businesses of her own from the ground up. The same can be done with your business and in the process, you will grow professionally and personally. Take note that your long-term and steady commitment is important. One small step today is where you start building 6-figure business and Michele will show you how!

Coach Rob

The road to becoming Coach Rob was filled with challenges that formed into life lessons. From being a single dad, homeless and losing it all on multiple occasions, Coach Rob learned the key to breaking the chain of unfortunate events was changing his mindset and elevating his thoughts and expectations. He explains, growth starts internal and reflects out into the external world, meaning the more he elevates his mind, thoughts, and character the better his life becomes.

This skill set soon became instrumental with the consulting firm and gave birth to Coach Rob “The Mindset Guru & Creativity Coach.” The right mindset is essential to fulfillment in life and success in business. Coach Rob has helped hundreds of clients shift their mindset from employee to entrepreneur to CEO and through this process has broken numerous generational curses. The system which Coach Rob teaches has transformed him from a trash man into the co-founder of multi-million-dollar brands.

Michele Lee Ellis Consulting, LLC was founded by the Atlanta based husband and wife team of serial-preneurs Robert L. Williams Jr. & Michele L. Ellis- Williams. They thrive on accomplishing a goal of helping families break generational curses through mindset transformation, knowledge and entrepreneurship. The consulting firm is comprised of an award-winning stellar team of coaches and staff members who are committed to serving others in the form of training in the field of business development, leadership and career transitioning.

Its team of experts provide professional consulting, mentoring and leadership services in the field of home care. MLEC, LLC also provides group coaching and in-person learning forums in the field of private duty non-medical home care startup.

Robert’s primary responsibilities as COO is to oversee the day-day operations and ensure financial stability for the firm. His true God-given talent is “Branding”. Robert is the “Master Brand Developer” behind the couple’s entrepreneurial ventures.

He is known by friends and clients as the “Go-To” person for understanding how Universal Laws correlate with Biblical Principles. This allows clients to benefit personally and in business while creating success habits.

Robert states he is most proud of helping families internationally change their lives and financial make-up through entrepreneurship. Michele Lee Ellis Consulting, LLC has a focus on the holistic person while training, mentoring, motivating in business and life.

Trinetta Moore

Trinetta Moore being known as Coach Michele’s right and left hand,  has been working within the company since 2015 starting as a CNA being promoted multiple times in which she helped run Coach Michele’s homecare agency and then went on to earn Coach Michele’s personal assistant title.  Moore holds a bachelor’s degree in political science from Florida State University and has developed extensive knowledge in customer service and administration over the years.

Outside of work, Moore is a mother of four boys. She is an active sports mom, and when she is not at football or soccer games cheering on the sidelines, you will find her playing kickball with her team.

Michele Lee Ellis Consulting  is excited to add her knowledge and expertise to our team.

“This is what I love to do! Being able to have hands-on experience working with people to start their home care agency and be successful while providing high-quality, compassionate care and guidance.

RJ

RJ is the VIP Hybrid Specialist assigned to pre-qualify interested applicants to the VIP Hybrid Program. He is part of the client support team assigned to handle technical matters and concerns surrounding the VIP Hybrid Program. He is an RN by profession and has broad experience relating to the healthcare industry. He has worked with several agencies in different industries for which he managed the administrative aspect. He is detail-oriented and a problem solver. His hobbies are making music and outdoor venturing and his interests include learning new things, and troubleshooting. 

Michelle

Michelle is a Registered Nurse and is known as a well-organized and result-driven professional with a great passion for work. With her outstanding clinical work as a staff nurse from 2007 to 2012, she received the “Best Nurse” award in the workplace. She was also a former Philhealth Evaluator and a Certified ICD 10 Coder from 2013 to 2019. Her management, critical thinking, and decision-making skills made her the “Best Employee of the Quarter” last January 2019. She always has that motivated attitude in getting things done and in accomplishing the company’s goals and objectives.

Michelle currently serves as a Rules and Regulations Specialist at Michele Lee Ellis Consulting, LLC. She is an integral part of the administrative team and oversees the compliance division. Her main focus is on the customization of client’s policies and procedures based on their state’s rules and regulations.

Michelle believes that assisting home care owners in the preparation of their documents before licensing is a vital step. It is a way of serving and helping them in starting their private duty agency, and that is something we are passionate about.

Apart from the above, Michelle keeps a keen interest in collecting Disney Princess character stuff, singing karaoke songs, doing arts and crafts, and most importantly, spending quality time with her two kids and husband, who serve as her inspiration to be better and be driven each day.

Chessica

Chessica is an administrative assistant to Coach Michele. She handles various administrative and operational tasks relating to the VIP Hybrid Coaching Program. She is also part of the client support team assigned to handle technical matters and concerns. She has an educational background in accounting and finance. She considers herself as motivated, flexible and an excellent team player. She likes to keep things organized and in order. In her spare time, she likes to spend her time exploring nature, specifically hiking the local spots in her area. 

Kezai

Kezai serves as Michele Lee Ellis Consulting, LLC’s social media manager. She joined the firm in May of 2021 and focuses on sharing valuable information to Coach Michele’s tribe. 
 
She is a dog mom and yoga enthusiast living and working in She is a firm believer in living a purposeful life and is on a mission to deliver valuable content to the world while telling Coach Michele’s story. 

Kenyatta Collins

Kenyatta Collins is a Private Home Care Owner in the state of Georgia where she is also licensed as a Nurse Practitioner and certified as a Life Coach. She is married with one child and enjoys spending time with family, traveling, and doing DIY projects in her home in her free time. Kenyatta serves on the board of a non-profit foundation that provides scholarships to deserving high school seniors. Kenyatta is a global missionary and aspires to create overseas clinics for underprivileged countries in the future.

Nikia Alexander

My name is Nikia Alexander. I am the owner and founder of Infinite Loving Hands. I am a wife, mom, and grandmother. I have extensive experience in entrepreneurship. Over the years I’ve learned that being a business owner requires a strong mindset. It has allowed me to be successful in my journey as a business owner. I am known for my friendliness, enthusiasm, and my positive attitude. I look forward to working with you all.

Danielle Bunikis

Community Leader, Devoted Believer, Champion for Families

Danielle Bunikis has placed her faith, her business and a powerful mindset as top priorities in her life, results being empirical and truly revealing her purpose and passion on this earth.
Throughout her 12-year career in the healthcare industry, she has learned first-hand the sequential fears and frustration of people who need care, and ultimately has the skills and knowledge supporting the joys associated with being a caregiver, which is the main reason she established a personal care agency that caters to the concerns of the individuals who want and need to receive the care they deserve.
Throughout her career as a Certified Nursing Assistant, her study of Business Administration and collaboration with local mentoring facilities, Aging Kingdom Homecare was established in 2019. She is dedicated to helping as many community members as possible live their lives on their terms. She’s also a voice & action for all generations who are looking to pursue entrepreneurship and a gateway to reaching their goals because she continues to climb the ladder to success with a humble heart!

Pamela Ellis

In 2020, after having a personal experience with the healthcare system, Pamela recognized a growing need, and immediately went into problem solver mode to  create an innovative solution.   Combining her genuine kindness and compassion towards all people, and her professional experience in Human Resource Management and Technology, and in less than 2 years, she has created an award winning 7-figure Home Care and Wellness Center.   PamCare Home Health and Wellness is strategically designed to provide support and services to individuals who want to recover in the safety and comfort of their home as well as those who need services on an as needed basis.   Her strategy incorporates a staffing solution that suits the needs of current job seekers, as well as the needs of the clients she serve. 
 
“When I decided to launch PamCare Home Health and Wellness, I knew the first thing I needed to was hire someone who had success in the business on multiple levels and offered a refreshing approach to how to start the business, maintain the business and grow the business.  Hiring Coach Michele has been the best investment yet!  She brings a fresh and yet practical approach with the mentality that you should seek first to serve and it works.”

Terramani Collier

I am a Self-motivated, highly skilled, and creative, business development professional with expertise in account management, marketing, and leadership. With over 20 years of experience in healthcare outreach and business development. 

My Specialties:

  • Growing start-up Organizations
  • Customer, Partner, and Client Relations
  • Marketing Strategy
  • Process improvements

I love spending time with my family, traveling, discovering new adventures, and exercising. I am also a certified yoga instructor, I find joy in sharpening my own yoga practice as well as teaching others. 

Shaniece Brown

Meet Shaniece Brown CEO/Founder of My Angel’s Home Care, and My Angels Touch (Mobile Phlebotomy). Shaniece a Phlebotomist of 17 years decided to start her home care company in 2016. She has a great passion to help others especially the elderly and disabled. She continues to grow her home care company and give back to her community. Shaniece then decided to take her love for Phlebotomy in another direction and started her own mobile phlebotomy company where she visits homes of patients who are unable to get out of the house for blood work, so she performs home blood draws. Her love to help others continues to help her businesses thrive.”

Tonya James

Tonya James, a native of North Carolina, is the owner/administrator of ABloom Home Care. She has over 25 years of experience in the home care industry and is passionate about helping others. She holds an MBA from Strayer University and is also an alum of Saint Augustine’s University. She enjoys frequent massages and road trips.

Loudermir Aime

I am a woman of God, a wife, whose been married for over 23 years with 5 wonderful children. I was raised by my grandmother since I was 3 months old and she has always taught me to put my trust in the Lord with everything I am doing, then execute the plan in Jesus Name. This has always been a concept of mine whenever I want something, or if I am trying to pursue a goal. My goals are to be able to provide for our children, to leave a legacy that will then be passed on from one generation to another, to be able to be paying forward and giving back to others. As a Christian I believe when God blesses us with something He wants us to send blessings to another person. I deeply believe God blessed us for a reason and we need to use this blessing the right way and the way it pleases God

 

  • Occupation: Home Care Owner
  • Professional Goals: My goals are to achieve all that the Lord has in my destiny. I wanted to be a successful business owner, grow my business, build networking, learn new tools, get better at a time management, earned more experience and knowledge in marketing and improve communicating and public speaking skills
  • Passion and goals: I love to serve and helping other people. I can’t watch anyone suffered and I am always thinking about who the next person is to bless.
  • Skills set and expertise: Administrative, interpersonal skills, collaborating and working well with others
  • Education: BS in Business, MS Psychology
  • Work History: Mental Health Counselor, Administrative Coordinator, Medical Assistant
  • Location: Boston MA