The Rose Gold program is ideal for individuals who have an established home care agency and need support with the day-to-day operational procedures and growing the business.
Prerequisite: (Must have business legalities established)
- Must have state license, if applicable
- Must have policies & procedures
- Must have EIN, NPI, etc
- Must have county business license

This course is designed to help home care professionals take their business to the next level. It covers a variety of topics including marketing, staffing, customer service, key performance indicators, and more.
With this course, you’ll learn how to effectively manage your business and accelerate its growth.
You’ll receive guidance from experts in the field who have years of experience in running successful home care businesses. Coach Michele and her team will help you develop a plan to reach your goals and provide you with the tools and resources to achieve them.
The course is self-paced, so you can work through it at your own speed. You’ll also have access to live zoom monthly Q&A sessions designed to educate and provide support.
If you’re looking to take your home care business to the next level, this course could be the perfect fit. It’s a great way to get the knowledge and skills you need to succeed.
Course Objectives:
The main objective of The Home Care Modification Plan™ is to empower home care
agency owners in the following ways:
- Developing and successfully implementing strategic marketing and advertising
strategies that will attract and retain quality customers - Identifying existing marketing processes that need improvement
- Closing sales fast and effectively
- Bringing about strategic changes in their agencies for competitiveness in the
marketplace - Staying ahead of the curve when it comes to the latest marketing trends
- Recruiting, managing, and retaining a top-notch team of caregivers
- Tracking and measuring the success of their marketing efforts
- Customer satisfaction
- Scaling safely and effectively
- Measuring the success of their scaling efforts
What you’ll learn:
- How To Attract Private Pay Clients
- How To Recruit, Manage, And Retain a Successful Team Of Caregivers
- Advanced Marketing Strategies Ideal For a Home Care Agency
- How To Track and Measure the Success of your Marketing
- How To Develop A Successful Scaling Plan
- How To Measure your Scaling Efforts
- How To Close Sales Successfully
This Course Includes:
- 12 power-packed, self-paced lessons
- Exercises and Activities
- Assignments
- Workbook
- (2) Live Training Q&A Monthly via Zoom
- Access To Zoom Replay Sessions

Are you excited and have questions? Schedule a 15-minute complimentary informational call with a Program Specialist.
Payment Options Listed Below.
You will gain immediate access to the training portal upon completing your transaction.