Michele Williams

Entrepreneur. Business Strategist. Author. Investor.

Building businesses. Developing leaders.

Creating wealth, freedom, and legacy.

Coach Michele Williams is a multi-seven-figure entrepreneur, business strategist, author, investor, and founder who helps entrepreneurs think bigger, lead stronger, and build businesses designed to create lasting impact.

Her work is rooted in real business ownership, strategic decision-making, leadership, and the belief that success should create more than revenue. It should create options, influence, and legacy.

Strategic Coaching for Licensed Home Care Agency Owners

You built the agency. Now it is time to strengthen the business behind it.

Coach Michele Williams helps licensed and operating home care owners make clearer decisions, improve business structure, develop stronger leadership, and address the challenges that can keep an agency from moving forward.

Her work is designed for owners who are ready to examine the business honestly, make necessary changes, and take responsibility for implementation.

Focused strategy.
Expert guidance.
Practical next steps.

Success Tool Box

Consulting

Home Care Coaching

Virtual Assistants

Taskflo VA

(Virtual Assistant Agency)

Automation

Taskflo Automation

(Software Solution)

Business Is Bigger Than What You Sell

This Work Is for Owners Who Are Ready to Lead Differently

Coach Michele believes entrepreneurship should create more than income.

It should give you the ability to make stronger decisions, build capable teams, create opportunities for others, protect your time, grow your wealth, and build something that can outlive your daily involvement.

Over the years, Michele has built businesses, developed teams, advised entrepreneurs, navigated growth, made difficult decisions, and learned what it takes to move from simply owning a business to thinking and leading like a CEO.

Today, she brings that experience to entrepreneurs who are ready to build with greater intention.

Who Coach Michele Works With

This Work Is for Owners Who Are Ready to Lead Differently

Coach Michele works with licensed home care agency owners who are actively operating and responsible for the decisions that shape their companies.

You may be a good fit if:

Your agency is operating, but the business still depends heavily on you
Revenue has grown, but structure and profitability have not kept pace
You are facing difficult decisions involving pricing, staffing, systems, or leadership
Your team needs greater accountability and clearer direction
You are tired of reacting to problems without addressing their root causes
You are prepared to review the numbers, confront gaps, and implement change
You want experienced strategic guidance, not basic startup education

This work is not for owners looking for someone else to run the business, make every decision, or complete the implementation for them.

Still Preparing to Start Your Home Care Business?

Home Care Coaching provides structured business education for aspiring and early-stage non-medical home care owners.

Visit Home Care Coaching

Strategy for the Business. Leadership for the Person Behind It.

Building a successful company requires more than knowing what to do next.

As businesses grow, entrepreneurs are often required to make bigger decisions, lead more people, manage more complexity, and rethink the role they play inside the company.

Coach Michele’s work centers around the areas that often determine what happens next.

Business Strategy

Clarifying priorities, evaluating opportunities, solving business challenges, and making decisions with the bigger picture in mind.

Leadership

Developing the confidence, discipline, and decision-making required to lead teams and organizations effectively.

Operations & Structure

Building stronger systems, teams, and accountability so the business is not dependent on one person for everything.

Wealth & Ownership

Thinking beyond revenue toward profitability, assets, investments, financial strength, and long-term ownership.

Freedom

Building a business that supports your life rather than requiring you to sacrifice all of it to keep the company moving.

Legacy

Creating businesses, opportunities, knowledge, and impact that extend beyond the entrepreneur.

Why Most Home Care Agencies Struggle to Scale

Many home care agencies plateau or feel unstable because of:

Weak operational systems
Underpriced services and poor service minimums
Cash flow pressure despite full schedules
Leadership overload and reactive decision-making
Compliance that exists on paper but not in practice

Coach Michele helps licensed home care agency owners replace reaction with structure and clarity.

Built From Experience. Not Theory.

Coach Michele Williams is an entrepreneur and business strategist who has spent years building companies, leading teams, advising business owners, and creating opportunities for entrepreneurs.

She is the Founder and CEO of Michele Lee Ellis Consulting, LLC, the company behind a growing portfolio of business brands and entrepreneurial initiatives.

Her work spans business education, strategy, operational support, leadership development, community building, speaking, and investing.

Through each venture, Michele brings the same philosophy:

Build stronger businesses. Become a stronger leader. Create something that gives you choices.

Her perspective has been shaped not only by business success, but by the responsibility that comes with building organizations, employing people, serving clients, navigating setbacks, and continuing to evolve as an entrepreneur.

Michele also serves on the ADP Diverse Market Advisory Board, contributing insights that help inform resources and solutions for small businesses nationwide.

Her work and impact have also been recognized by the City of Atlanta, including the proclamation of June 13 as Michele “Coach Michele” Williams Day.

The Coach Michele Business Ecosystem

Michele’s work extends across multiple businesses and communities created to serve entrepreneurs at different stages and with different needs.

Home Care Coaching

Business education for aspiring and developing non-medical home care owners.

Home Care Coaching provides structured education, resources, and guided support for entrepreneurs building the foundation of a home care business.

Visit Home Care Coaching

Vinta Virtual

Operational support for businesses ready to strengthen the way work gets done.

Vinta Virtual helps business owners navigate staffing, virtual support, automation, and operational systems so they can build greater capacity without carrying everything themselves.

Visit Vinta Virtual

Women in Home Care™

Community, connection, and leadership for women building in the home care industry.

A professional community created to bring women in home care together for conversations, resources, relationships, and continued development.

LEARN MORE ABOUT Women in home care

Ways to Work With Michele

Whether you need focused strategy, ongoing advisory support, or a voice that can challenge and inspire an audience, there are several ways to engage with Coach Michele.

Business Strategy Intensive

One challenge. One focused conversation. Clearer next steps.

A private 60-minute strategy session for established entrepreneurs and business owners who want Michele’s perspective on a specific challenge, opportunity, or decision.

Potential areas could include:

- Business direction

- Leadership decisions

- Team structure

- Operations

- Growth opportunities

- Pricing or profitability

- New ventures

- Business model decisions

- Founder challenges

- Strategic planning

Learn More about the Business Strategy intensive

VIP+ Private Advisory

Ongoing strategic support for entrepreneurs navigating more complex decisions.

For business owners who want a deeper level of access, strategy, accountability, and leadership support as they work through growth, change, and major business decisions.

Participation is selective and begins with a readiness assessment.

LEARN MORE ABOUT THE VIP+

Elite Mastermind

A high-level mastermind for established women entrepreneurs.

A private room for women navigating strategic growth, leadership, wealth, succession, and the next level of business ownership. While many members come from the home care industry, the conversations extend beyond one sector and focus on building stronger businesses that create greater freedom, influence, and legacy.

Learn More about the Mastermind

Speaking and Media

Business. Leadership. Entrepreneurship. Legacy.

Coach Michele brings candid business experience, strategic thinking, and an entrepreneurial perspective to conferences, corporate programs, panels, podcasts, and private events.

Learn More about the Mastermind

When Business Growth Creates More Pressure Instead of More Stability

Without the right structure, growth can expose weaknesses in pricing, staffing, leadership, financial management, and daily operations. Owners may find themselves working longer hours while continuing to manage the same recurring problems.

Coach Michele helps agency owners evaluate and address challenges such as:

Operational Bottlenecks

Processes are inconsistent, important tasks depend on the owner, and the team lacks clear systems.

Pricing and Financial Pressure

Revenue is coming in, but margins, service minimums, payroll demands, or cash flow remain difficult to manage.

Leadership Overload

The owner remains the main problem-solver, decision-maker, and source of accountability across the company.

Team Performance

Roles are unclear, communication is inconsistent, and employees may not fully understand expectations.

Growth Without Direction

The agency is moving, but decisions are being made without a clear strategy or long-term business plan.

Owner Dependence

The business cannot operate consistently without the owner’s constant presence and intervention.

Strategic Support for Different Levels of Need

Every owner does not need the same type of support. Coach Michele offers different ways to work together based on the complexity of the challenge, the level of access needed, and the owner’s stage of business.

Business Strategy Intensive

Focused direction for a specific business challenge

The Business Strategy Intensive is designed for licensed agency owners who need experienced insight around a defined issue, decision, or opportunity.

This may include concerns related to:

- Pricing and service minimums

- Staffing and team structure

- Cash flow and financial decisions

- Operational systems

- Leadership challenges

- Business direction

- Service delivery

- Growth planning

You will leave with greater clarity, focused recommendations, and practical next steps.

Learn More about the Business Strategy intensive

VIP+ Coaching

Private strategic support for owners navigating ongoing business challenges

VIP+ Coaching is designed for home care owners who need more than a single strategy session. It provides ongoing coaching, accountability, and strategic guidance as the owner works through business decisions and implements necessary changes.

This experience is best suited for owners who are:

- Managing several connected business challenges

- Ready to improve their leadership and decision-making

- Willing to review financial and operational realities

- Prepared to implement between sessions

- Seeking a higher level of personalized support

Learn More about the VIP+

Mastermind

High-level group strategy for established home care owners

The Mastermind brings together established agency owners for focused strategy, honest conversations, peer insight, and leadership development.

It is intended for owners who have moved beyond basic startup needs and are prepared to participate at a higher level.

Participants benefit from:

- Strategic group sessions

- Peer perspectives from other established owners

- Business and leadership development

- Accountability

- Professional insight

- Conversations around growth, structure, and long-term direction

Participation is subject to eligibility requirements and an application process.

Learn More about the Mastermind

Imposter Syndrome Ends Here

For the person who has accomplished more than they give themselves credit for, yet still questions whether they are qualified, whether they belong, or whether they are truly ready for the room they have entered.

In Imposter Syndrome Ends Here, Coach Michele speaks to the internal battle that can exist even alongside visible success.

This book is about recognizing what God has placed inside of you, letting go of the need to shrink or second-guess yourself, and learning to confidently take your seat at the table.

Because your accomplishments are not an accident.

Your voice has value.

And your seat is not a mistake.

The book is nearing completion, and readers can join the waitlist to receive release updates, launch details, and information about the official Imposter Syndrome Ends Here Book Release.

Join the Waitlist

Strategy Is Only Valuable When It Leads to Better Decisions

Coach Michele does not believe in adding more activity simply to make an owner feel productive.

Her approach begins by identifying what is actually happening inside the business. That may require looking closely at financial habits, pricing, team performance, leadership patterns, systems, and the owner’s role in daily operations.

The goal is not to provide temporary motivation. It is to help owners think more clearly, lead more intentionally, and make decisions that support a stronger company.

Her work is grounded in:

- Honest assessment

- Financial awareness

- Operational discipline

- Clear accountability

- Responsible leadership

- Practical implementation

- Long-term stability

You Will Receive Strategy and Support. You Must Be Willing to Do the Work.

Coach Michele can help you identify gaps, evaluate options, and determine practical next steps. However, meaningful change requires your participation, decision-making, and follow-through.

A Voice for Entrepreneurs, Leaders, and Business Builders

Coach Michele speaks from experience.

Her conversations blend entrepreneurship, leadership, business growth, ownership, personal responsibility, wealth, and the realities behind building something meaningful.

Speaking topics may include:

Building a Business That Does Not Own You
From Entrepreneur to CEO
Leadership Beyond the Title
Building Wealth Through Business Ownership
Women, Business, and Legacy
Systems, Teams, and Sustainable Growth
The Mindset and Responsibility of Ownership
Lessons From Building Multiple Businesses

Available for:

Learn More About Coach Michele

Built from Real Business Experience

Coach Michele Williams is a business growth strategist, entrepreneur, and trusted authority in the non-medical home care industry.

She is the founder and CEO of Michele Lee Ellis Consulting, LLC and the founder of Home Care Coaching, a business education brand for aspiring and early-stage home care owners. She is also the founder of Vinta Virtual, formerly TaskFlo VA, which provides virtual staffing and operational support to business owners and growing teams.

Her work is informed by years of building businesses, leading teams, advising home care owners, and helping entrepreneurs address the operational and leadership challenges behind sustainable growth.

Coach Michele also serves on ADP’s Diverse Market Advisory Board, where she contributes insights that help shape resources and solutions for small businesses nationwide.

Her perspective combines:

Real-world business ownership
Home care industry experience
Strategic thinking
Operational leadership
Financial awareness
Team development
A direct understanding of the pressures owners carry

Learn More About Coach Michele

Experience. Influence. Impact.

Coach Michele’s work has been recognized through business leadership, advisory roles, media features, entrepreneurship, and industry impact.

ADP Diverse Market Advisory Board
Contributing insights that help shape resources and solutions for small businesses nationwide.

Michele “Coach Michele” Williams Day
June 13 proclaimed in recognition of her entrepreneurial leadership and community impact in Atlanta.

Black Enterprise
Featured recognition highlighting Michele’s entrepreneurial journey and business leadership.

Founder, Home Care Empowerment Conference
Creator of an industry event bringing together entrepreneurs, leaders, experts, and business resources.

Conference & Speaking Appearances
Speaker, panelist, and business voice on entrepreneurship, leadership, growth, and ownership.

Invest in Yourself.

google reviews

Frequently Asked Questions

Who does Coach Michele work with?

Coach Michele works with established entrepreneurs, business owners, executives, and leaders seeking strategic perspective, stronger decision-making, and greater clarity around business and leadership challenges.

Her experience is especially deep in the home care industry, but her private strategy, speaking, and thought leadership work is not limited exclusively to home care.

I own a home care business. Where should I start?

It depends on your business stage.

Aspiring and early-stage non-medical home care owners should begin with Home Care Coaching, which provides structured business education and support.

Established owners looking for direct strategic guidance from Coach Michele may explore the Business Strategy Intensive, Private Advisory, or applicable mastermind opportunities.

Can I book a private session with Coach Michele?

Yes. The Business Strategy Intensive is a private 60-minute Zoom session designed to address a specific business challenge, decision, or opportunity.

Does Coach Michele offer ongoing private advisory support?

Yes. Select entrepreneurs may work with Michele through her private advisory offering. Prospective clients complete a readiness assessment before moving forward.

Is Coach Michele available for speaking engagements?

Yes. Coach Michele is available for select keynotes, panels, corporate programs, podcasts, interviews, conferences, and other speaking engagements.

Speaking and media requests can be submitted through the Speaking or Media & Press pages.

Does Coach Michele work with startup owners?

Her direct private advisory work is generally better suited for established business owners.

Entrepreneurs entering the non-medical home care industry should begin with Home Care Coaching.

For other business-related opportunities or inquiries, contact the team.

Build What Comes Next With Intention.

Whether you are making a critical business decision, strengthening your leadership, preparing for your next level of growth, or looking for an experienced voice for your audience, start by exploring the ways to work with Coach Michele.

Ready to Make Clearer Decisions for Your Agency?

Business growth requires more than ambition. It requires the willingness to examine what is not working, make informed decisions, and follow through on necessary changes.

Coach Michele works with licensed home care agency owners who are ready for honest strategy, stronger leadership, and more intentional business direction.